creating the state of flow for innovation
amid the pressure of the numbers
a corporate yogi
V I K A S C H O P R A
V I K A S C H O P R A
a
corporate
yogi
creating the state of flow for innovation
amid the pressure of the numbers
Head of Studio
2024-25
Trimble Design APAC
Head of Interaction Design
2016-24
Samsung Design Delhi
Senior Researcher
2015-16
Accenture
Associate Projects
2012-15
Cognizant
May 2024 to September 2025
Chennai
Choosing rather than creating
On selection of a consonant, all the possible combinations with the vowels along with the special characters appear at one place in the vowel toggle. No need to create the combinations, just pick the required combination from the toggle.
Trimble is a global leader in construction,
geospatial and transportation.
Trimble Design is a global design team
of more than 60 UX designers
across multiple geographies.
Global design is horizontally aligned
and is structured in three
global design studios.
Trimble Design
EUROPE
Trimble Design
USA
Trimble Design
APAC
The three global design studios of Trimble Inc.
Trimble Design APAC is one of the three global design studios, strategically located near the biggest engineering team in Chennai. The studio has 14 talented designers leading and the UX design for 16 projects for AECO Architecture, Engineering, Construction and Operations
One Trimble,
One Trimble Design
Pitched the studio model and played a key role in uniting design team members, and unifying the design across multiple products in AECO Platform.
Earlier, the designers were segregated in the organisation. Bringing a consistency in design became a challenge. The created designs were not being evaluated.
created a new studio model which is ‘Horizontally Aligned, Vertically Assigned’. The new studio model created a culture of critique, where the best designs win!
With the new Studio setup, Designers’ Self-Talk changed! They became more accountable for the designs they’re creating. It resulted in overall upliftment of the design processes and design outcomes
Created a connect-zone for team design critique sessions. It helped in leveraging overall design quality and gave rise to 04 new projects
The Trimble Experience
Creating a design system which should match the personality of the work Trimble is doing. A design system with which each individual in organisation can connect to.
key ‘in-office experience’ pillars:
01. Information at a glance for quicker decision making
02. Long screen time, features like dark mode to minimise the stress
key ‘on-field experience’ pillars:
01. High visibility in all weather conditions example: in high sunlight
02. The design should support less battery consumption
key ‘in-transit experience’ pillars:
01. Focus on road, non-intrusive feedback
02. At a glance, feedback and feedforward for efficient transit
Connecting Digital and physical worlds by deriving elements from day-to-day lifestyle of the users. It will enhance the engagement and belongingness to the design.
Being Time-Proof as base of the design system. Discussing a coke bottle with CEO, how a simple design was designed in 1920 and is still relevant in current time
Leading The Future
Ensuring to lead in future demands planning in present. Created three design squads to achieve holistic growth of designers, projects and the studio. The aim of all the squads of to be future oriented in everything we do
Every step to be future oriented.
Created three design squads for holistic growth of the studio.
Core Design Squad to support in creating design system
Customer Experience Squad to understand workflows and find opportunities to integrate them
Future Experience Squad to imagine and manifest the future of all projects
Trimble Intelligence
Approximately two years earlier, when the world was onboarding to AI, we created a full squad with best designers and started creating strategy to make AI part of everyday day-to-day life
Trimble Assistant is a chat agent you can use to ask specific questions about the tasks you can perform in Trimble Financials.
To start a chat, select the Trimble Assistant icon in the navigation bar
Trimble Design APAC
Project Showcase
Trimble WorksManager
Connect the office to the field seamlessly. Empower your teams to make timely decisions with office to field connectivity that enables efficient collaboration. Send construction-ready models to machine operators and survey crews to keep your entire team on the same page and on track, while keeping costs down.
Key Contributions
Holistic UX support
A UX workshop was organised with all the lead stakeholders in Germany. all decision makers sat together and observed the product from the perspective of the users. As a result, 03 years of roadmap was planned to enhance the user experience of the product.
Third party integration
On a construction site, several OEM products are used simultaneously. In WorksManager, the data from third party equipment was integrated. The data security and file types were major parameters to enable the integration.
Trimble Connect Integration
As a result of in-studio design ideation sessions, team discovered if the WorksManager is integrated with cloud, it will make the data more secured as it will be saved remotely, and it will make workflows faster. Access to data can also be monitored well.
Trimble Access
Designed to support the way surveyors work. A leading field software used by professional surveyors around the world, Trimble® Access™ software delivers functionality that supports efficiency, accuracy and ease of use with simplified workflows.
We created holistic workflow and created key personas
Jack - the surveyor
Jack is responsible to visit the site and take the actual survey. He receives the tasks from Phil and contacts Phil in case of any challenge on the field. Phil approves the survey before Jack leaves the survey site
Phil - the survey incharge
Phil is senior surveyor, he works from office and visits the survey site in case of any urgency or challenge. Phil manages multiple surveys at one time. He approves the surveys before surveyors leave the survey site.
Max - the project lead
Max is the project lead. One project may contain several survey sites. Max deals with the end customers and is the final approver to conclude one survey project. Max handles the timelines of the projects.
Identified key friction areas in the existing application, conceptualised the simple solutions to enhance the efficiency of the application while enhancing the overall user experience
Trimble Applanix PosPac
Cloud-based PPK web app solution for UAV mapping sensors. Get the highest precision post-processing straight from our easy-to-use web app.
Key Contributions
End to End Design creation
Holistic UX Design process implementation. Understanding the drone industry, the user expectations, ideating and creating concepts aligned with users and technically feasible. Creating a mockup, got approved and created final designs for the application.
Connected surveying
The air, land and water surveying are handled individually and creates challenges when a land has multiple terrains. Concepts to align all three types of surveying with connect dots, it will reduce the training time, will simplify data transfer and connectivity
Trimble Experience
Implemented ‘Trimble Experience’ fully in the application, checked feasibility and aligned engineering team too. This became first product to go to market which had fully implemented new design system.
Chennai
May 2024 to September 2025
Choosing rather than creating
On selection of a consonant, all the possible combinations with the vowels along with the special characters appear at one place in the vowel toggle. No need to create the combinations, just pick the required combination from the toggle.
Global ownership of Samsung Email
Samsung Health Records
Samsung 360 Audio
Samsung Galaxy Store
Samsung Discover
Chennai
Chennai / Gurgaon / Pune
2015 to 2016
2012 to 2015
Noida
January 2016 to May 2024
Samsung Internet
Accenture Cargo is the global leader in consulting and market intelligence for the cargo industry.
Passionate about helping our client improving their business performance, we at Accenture Cargo combine industry expertise with advanced analytics to deliver better commercial decisions.
Inspired and fuelled by the vision to design meaningful experiences that are locally inspired and globally relevant, Samsung Design Delhi is located at the very heart of innovation in South West Asia. Here we passionately collaborate with multi-disciplinary teams to make successful and holistic design driven stories. We continue to challenge the future to see how meaningfully we can change our user's lives.
Cognizant Interactive is a digital experience agency with global scale. It helps in end-to-end digital enterprise transformation, envision and operate tomorrow’s products and services. Its capabilities include insight, innovation, experience design, creative and content, alongside deep expertise in AI and data, operations, technology and engineering. As customer experience becomes the key differentiator between brands, Cognizant focuses on delivering world-class experiences.
Major Sea Routes
My first job, and first time in an MNC and a multi story building!
The seven global design studios of Samsung Design
Major Air Routes
Accenture Ocean Cargo Suite
Unicredit Bank Mobile App
Samsung Design Delhi (SDD), one of the Global Design Hubs of Samsung Electronics, recently completed 15 successful years of its foundation in India.
Research
Graphics
Interaction
Design
UniCredit is a pan‑European leading commercial bank providing best-in-class solutions and services across Italy, Germany, Austria, and Central and Eastern Europe. Our Vision is to be the Bank for Europe's Future. Our Purpose is to Empower Communities to Progress, delivering the best-in-class products and services for all stakeholders, unleashing the potential of our people and our clients across Europe. We serve over 20 million clients, supported by three Group product factories - Corporate, Individual and Payment Solutions - that ensure best‑in‑class expertise and scalable solutions across all markets.
NEW YORK; April 14, 2016 – Accenture has announced the release of a new version of the Accenture Ocean Cargo Software designed to improve billing accuracy and consistency through a more streamlined and automated pricing process for ocean cargo carriers.
Ocean trade : Global ocean trade demand, split by mode with visibility on trade lane level per commodity.
ID Group
The UX Design Group
Key Contributions
Key Learnings
UX was new to this industry, legacy codes were updating, it was perfect time to showcase the benefits of the UX design and update the software with maximum ROI. Conducted multiple UX design sessions, created a talking-wall which inspired everyone to participate
Design Plan Creation
First requirement from a designer was to provide a rough estimate of time for design phase, based on provided BRDs and FRDs. Fresh out of college, learnt the process in actual job ground. Participated and learnt stakeholder management and representing design team in client calls, and taking feedback and sing-offs.
Interaction Design Part is responsible for:
defining the strategy,
defining the scope,
providing a structure,
creating a skeleton of concepts,
pitching, and
creating final design guidelines
MX
Shortening workflows
After merger, the teams dynamics were different, the sharing of knowledge required efforts, conducted multiple in-house interviews, created holistic task flows and identified multiple opportunities to shorten workflows and task flows
UI Documentation
The Mobile Experience
Learnt the technical feasibility of designs with active interactions with engineering teams, and impact by discussions with business team members. Learnt the importance of clear design documents for inter team clarity and power of mockups in quicker decision making. Learnt the methods to be more efficient and faster in design pitch creation.
From TouchWiz to One UI, I’ve witnessed how a brand evolves along with technology. Designing interactions for entry level smart phones to foldables.
Reducing onboarding time
The workflows were large in number and procedures were complex and sensitive to countries borders and policies, the onboarding for new members was 04 weeks long, with multiple user interviews and trainee interviews, we shortened the onboarding process to 01 week
UI and graphics coexistence
In fast paced projects where graphics teams used to be onboarded post confirmation on UI, learnt that design teams are stronger together, design is a team activity, learnt the importance of quick design critique sessions with fellow designers help to commit more realistic designs in the client sign-off calls
Samsung Email
Accenture Air Cargo Suite
Key screens of the application whose initial version we designed
Samsung Email enables users to manage multiple personal and business email accounts seamlessly. Samsung Email also offers integration for business, encryption to safeguard data and ease-of-use features such as insightful notifications, spam-management. Furthermore, organisations can administer various policies as needed.
Air trade : Freight carried by air and surface, global coverage for 2000 commodities per trade lane. Express : Air express trade flows by trade lane and industry in shipments and weight.
Market dynamics reports
Receive actionable analyses on relevant air and ocean freight trends via market reports, exclusively available to our clients. Translating trends into quantitative insight.
Design ownership transfer
Made a pitch demonstrating the capability of the team and ensuring seamless transfer and maintenance of the application. The global app ownership is very crucial for studio portfolio. The development is also happening in India, it was easy to coordinate with engineering team to take quicker decisions.
Market intelligence databases
Monthly updated global demand data covering close to 100% of international air and ocean freight per trade lane with visibility on ~2000 separate commodities. Over 20+ years of history available.
OneUI 6 Upgrade
Applications which have components outside basic interaction design are great opportunities for designers to create the components at their own and take a go ahead from global graphics team. Coordinated with HQ teams and successfully upgraded the OS for 100Cr+ users
Real-time insights
Worldwide flown air cargo capacity of both passenger and full freighter flights per airline on an airport-to-airport basis; based on flight tracking data and updated weekly for real-time insights.
Max Life Insurance
Key Contributions
Addition of a new customer
Protected by KNOX, Samsung Email is one of the safest email client. The customers are enterprise level and they use it for organisation level communication. The design should support the responsibility the task demands. We minutely studied all the use cases and customised it for one new customer.
"Aapke Sachche Advisor" (True Advisor) a marketing campaign by Max Life Insurance launched around 2012, emphasising honest, customer-centric, and need-based selling in the insurance sector to fight mis-selling. The campaign aims to build trust through ethical advice.
Evangelising UX
UX was new to this industry, legacy codes were updating, it was perfect time to showcase the benefits of the UX design and update the software with maximum ROI. Conducted multiple UX design sessions, created a talking-wall which inspired everyone to participate. Showcasing the value by design
Optimised the app used by ‘Sachche Advisors’
There was an app which was used to recommend best suited insurance products to the users. As the results were suggested by the application, not the agent, people tend to believe more. My job was to enhance the usage of the application and enhance the efficiency.
Making workflows quicker
Store, view, or share your health records in Samsung Health. Health records in the Samsung Health app allow you to check and manage your medical data, such as allergies, current conditions, immunisations, and medications. These records are conveniently stored in the Samsung Health app, so you can refer to them as often as needed. You’ll also be able to export your health records right from your phone.
In air cargo, time is currency. shortening workflows, and enhancing efficiency in tasks aiming at reducing the overall time taken for all air shipments. Created end to end workflow working closely with project managers, then identified opportune areas to enhance the efficiency
UX research over chai
I called multiple Max Life Agents as prospect customer and requested them to suggest me best suited product. I observed they all were skipping multiple(20+) screens! The task flow was long and it was taking long time and a lot of information to suggest a product. Created a UX report based on the findings on ground, which lead to a new holistic UX research and ultimately app was optimised to support the Sachche Advisors better.
Quicker onboarding
The workflows were large in number and procedures were complex and sensitive to countries borders and policies, the onboarding for new members was long, with multiple user interviews and trainee interviews, we shortened the onboarding process
Design ownership transfer
PHR was already done in USA, it was being extended to India, Being a studio in India and located in vicinity of engineering team it was easier to design and develop it in India. Pitched it to Samsung Health Leadership and the design for EHR in India transferred to India Studio.
Hasbro Inventory Management Tool
EHR challenges in India
Huge population, a healthcare system totally dependent on paper and physical records, availability of same medicine in different shapes and forms: are few of the various challenges EHR in India is facing. Worked with PM team to find solutions for these challenges.
Hasbro Pulse is a place where fans come first. As fans ourselves, we have an idea of what you – our fans – want. Hasbro Pulse is where you’ll find some of the best product offerings and experiences from the brands you love, a glimpse at more behind-the-scenes material and insider details that you can’t get anywhere else. We made Hasbro Pulse with you, the fans, in mind. We hope you’ll make it your first stop when you’re looking for insider info about your favourite Hasbro brands.
Key Learnings
Eka Care Part
To bring the benefits of EHR to people in India, partnership with Eka Care was made, the organisation has prior experience of the domain. The partnership enabled linking the users with their UIDAI, to make all medical data available for quicker diagnosis.
Inventory management
One Transformer toy is made from more than hundred different parts. All the toys have multiple colours and come in different sizes. The inventory management tool aimed at switching from excel to a dedicated software.
Personalised 360 Audio
Personalised 360 Audio brings natural audio listening experiences to the digital world. The personalisation is precise and accurate as the system creates a profile from more than 50,000 points of the face, making it tailored for every individual. Samsung Account makes the profile available in all connected devices. Accurately personalised 360 audio opens a gateway to new immersive audio experiences to complement the evolving immersive visual experiences.
Manufacturing optimisation
All the parts of same colour, irrespective of toy character or toy size, were casted at once. Maintaining number of final toys manufactured was a challenge, which was solved by design.
Focus and efficiency
User profile for audio 360 was a bit tricky as it required to calculate the distance between the ear and centre of the face, to do this user has to rotate their faces, and doing that they can not see the screen. It was resolved with active haptic feedback. As the development was happening with Dolby, the design iterations were difficult and had to plan well to meet the timelines.
Learnt that bringing focus at task in hand increased the efficiency many folds. The excel tables were replaced with visual dashboards for more focus, quicker decision making and enhanced efficiency.
Interaction design support
Award pitch creation
360 audio was already available in competitor devices but Samsung Personalised 360 audio was being developed along with Dolby, making it best in class. Team was struggling to write a pitch for awards. I was in a retreat in nature and suddenly realised that nature sound is 360, tat became the opening sentence if the design pitch, which bagged an award too
Samsung India Keyboard
India is witnessing an exponential rise in vernacular users across tiers. As the majority of more than 1.3 billion people in India which is the world’s 2nd largest smartphone market, rely heavily on local language and scripts, it becomes essential to innovate and improve the typing experience to support emerging vernacular needs.With an aim to make the text input experience, intuitive and inclusive for the growing number of vernacular users in India, we are proud to introduce the ‘New Samsung India Keyboard’ which makes typing in over 29 Indian regional languages faster, easier and seamless.
Type it as you write it
Designed based on the phonetic principles of the Devanagri script the keyboard is structured to mirror the writing method of Indian languages, making the typing experience as easy as writing
With faster typing speed and reduced chances of errors, the new keyboard empowers both advanced and beginners in regional language typing.
The Devanagari Script
The Devanagari script was developed in India in 4th century CE. The letters are ordered based on the phonetic principles that consider both manner and place of articulation of the consonants and vowels they represent. The arrangement is called ‘Varnamala’, means the garland of the letters.
The Phonetic Principles
The consonants are grouped based on the way they are being spoken, the phonetic principles example: the letters which are spoken by touching the tongue to front teeth (ta tha da dha na) are called Dental and so on. There are 7 groups of consonants as depicted below.
The Letter Matrix and Orientation
The arrangement of letters is a perfect matrix, which has a leading consonant and then a set of four following consonants. The group of five have a primary sound and then the following similar sounds.
Representation of matrix layout with one leading letter and 4 following letters.
The changed orientation retains the phonetic principles and the association of leading and following letters.
The Arrangement of Letters in The New Samsung India
The new layout as per the vertical alignment of the Devanagari script makes it effortless to find the letters and upfront combinations makes it really fast to type.
Ambidextrous
The clear segregation of vowels and consonants provides balanced typing load on both the hands. As consonants are selected by one hand and vowels are selected by another, the typing experience remains same for both left and right hand users.
Choosing rather than creating
On selection of a consonant, all the possible combinations with the vowels along with the special characters appear at one place in the vowel toggle. No need to create the combinations, just pick the required combination from the toggle.
Multilingual
The keyboard layout is designed in a way that it can support 29 different Indian languages in the same grid.
MINT
Monetisation INdia Taskforce
With the launch of multiple Chinese mobile brands in India, the market share for Samsung was impacted. The Chinese brands were playing a low price competitiveness strategy. As Samsung follows best manufacturing and material quality standards, it was became necessary to find methods to reduce the cost of the device while maintaining the same high quality standards of both software and hardware. With this aim, Monetisation INdia Taskforce was made. MINT is a taskforce of thought leaders from all domains.
Samsung Discover
A delay in app download in T2 & T3 as compared to T1, was observed. The major reason was slower reach of new applications in T2 and T3. This gave rise to Discover App, a place at homescreen which brings all the latest and most relevant apps to the user with one tap install. Discover App also increased the traffic on Galaxy Store India.
Discover was launched in all M series and contributed significantly in overall Monetization Targets
Galaxy Store India
A delay in app download in T2 & T3 as compared to T1, was observed. The major reason was slower reach of new applications in T2 and T3. This gave rise to Discover App, a place at homescreen which brings all the latest and most relevant apps to the user with one tap install. Discover App also increased the traffic on Galaxy Store India.
